Animated brand promo to help launch Redflags!
Client: ThinkCyber | Director Producer: Mat Quake | Animation: RoughCollie
ThinkCyber were looking for a production company to animate a script that would help them promote a new brand offering – Redflags, a security awareness solution that diverts people away from high-risk activities, in the moment, to deliver measurable reductions in operational risk.
When we get that initial script from the client, we work with them to refine it, make it more punchy, and adjust the flow of the messaging so that key USPs stand out early on in the video for maximum impact. We encourage promotional narratives to present the problem, introduce the solution, then explain how the solution is achieved.
The initial approach we went for was to create a visual identity that would stand out, focused on the brand’s two primary brand colours. This ensures that the content is integrated with the brand look and feel, and by being visually striking, it will stand out at trade shows and online – primary media distribution. We also opted for a ‘stop-animation’ effect, this gives it a certain style, and also works well when budgets are limited. We’ve actually gone with an A.I. voice-over on this, which works really well. This decision was done to work within available budget. The process involved experimenting with a range of available software applications, that also needed some manipulation to get to a result that felt as human as it could be.