We are Substance, a creative video and advertising production company based in London. We produce TV spots as well as a range of non-broadcast corporate and brand video content across the UK and internationally. We are dedicated to bringing your brand or company to life, through creative, storytelling video content that your audiences will enjoy watching and sharing. Our promise is to deliver it in an engaging way, with integrity and substance, to help you stand out from your competitors.View our showreel to the right >>


Substance is a great TV advertising production partner for agencies and brands, combining marketing experience with a network of the most passionate creatives and film makers. We can manage the whole pre and post production process, including Clearcast advertising content approval and TV channel delivery. Whatever the budget or timeframes, whether live action, animation or both, please get in touch to see how we can help make it a seamless, collaborative and enjoyable creative process.


If you need your event filmed, however big or small, whether in the UK or abroad, we can help with that. We produce content for corporate conferences, panel discussions, awards ceremonies, graduation ceremonies, brand events and red carpet premiers. Substance can set-up and manage the whole production. The team can film and edit on site, so content can go out same day, or live stream to audiences across the world.


Substance works in collaboration with the talented animators at to create engaging 2D and 3D animation, as well as integrated live action and animation content. We produce, direct and manage the overall production with the animator team for you, being responsible for the overall direction of your project and ensuring it ties into your brand values and communication objectives. This showreel highlights just a few examples of different animation styles and expertise from Roughcollie's independent commissions.


Ideas & Creative Strategy

If you want creative video production, then please look no further, inventing ideas is one of our favourite parts of the production process. Whilst we are happy to produce a specific idea to brief, we can also help you develop the creative strategy and idea in the first place. So please feel free to challenge us to come up with a strong creative execution for you.

Pre Production

Planning and process is an important part of any pre-production phase, whatever the size of project. We are a video production company that takes a very well organised approach and, using our experience and contacts, we're pretty efficient at organising actors, casting sessions, locations, permits and building the perfect crew to meet the needs of your project.


This is the fun bit! We employ the best, most passionate, creative video production people to make your film happen. We source crew from a network of talent that we have developed over the years, commissioning individuals with particular skills and experience best suited to a particular brief.

Post Production

Before we've even shot the first scene, we will have already thought through the style of editing, music, graphics and grade in detail, as this should dictate the way we capture your story and is integral to creative video production. We will involve you through all the stages of post production to ensure you're happy with the editing progress at each stage before final delivery.


We support the work we do as a creative video production company with commercial and editorial photography, and have experience shooting stills for a range of companies and agencies over the years. Whether you want to commission a photography shoot separately or combine it with any TV advertisement production or corporate video production, we would be happy to discuss options. Feel free to visit to view recent work.

Part of the Team

As a video production company in London we're incredibly focused on building close working relationships with our clients near or far. We appreciate that lots of companies say this but we really do want to be an extension of your team, to better understand your brand and culture so the process becomes easier and more familiar for us both. We believe the best work comes from knowing and understanding the people involved.

Creative Video Production London.Based in London. Filming across the UK and Internationally.

Let's create some exciting work together!

Give us a shout

If you want to chat about a video project then please get in touch, Mat (Director Producer) would love to meet you to get the ball rolling.

Mat is available on (+44) 7745 062 452.